Would you make an important decision, such as a large financial investment, while in an exhausted and mentally-fogged state? Probably not. Then why would you decide WHEN TO GET UP while in such a state? The state in which you make your decisions determines the quality of those decisions. Thus, you should make the decision about when to get up, not while you’re exhausted and lying in that comfortable bed, but the night before while you’re clear (see #23). Then, the moment your alarm goes off, immediately act upon the decision you previously made. Trust that decision. You made it for a reason. If you make your first decision of the day in a reactive manner, what tone are you setting for the rest of the day? Similarly, what tone are you setting for the rest of your life?
The pain of waking up only lasts five minutes. Usually less, actually, if you have a strategy for waking yourself up. When your alarm goes off, don’t give yourself time to negotiate with your bed. Get up immediately and proactively DO SOMETHING to wake yourself up. That could be getting in the shower immediately. It could be going to a different room. I myself get up, put on my shoes, walk straight to my car, and drive to a parking lot outside of my neighborhood to do some reading and journal writing. Usually, I’m already feeling great while in the car. The main idea is that you want to CHANGE ENVIRONMENTS as quickly as possible. Your bedroom subconsciously triggers, especially at that time in the morning, the desire to sleep. When you change environments, even just going to the bathroom and flipping on the light, you’ll be more alert. Research in psychology shows that changing your environment enhances your mindfulness.
That five minutes of pain is the barrier stopping the majority of people from waking up early.
That five minutes of pain can quite literally separate you — mentally, spiritually, socioeconomically, and in all other ways — from most people.
Five minutes is likely the distinguishing factor of whether you’ll have a great day or an average one. Similarly, 30 days is the difference between having bad habits and good ones.
Yet, most people remain on the WRONG SIDE of those five minutes and those 30 days. If they’d just endure some short difficulty, they’d open themselves to a world of opportunity. Yet, they cheat themselves and remain stuck, always WANTING to make the change, but not being willing to endure a short duration of purging.
Waking up early, and developing a strategic routine can transform you into a very intelligent, spiritual, organized, and successful person within a relatively short period of time (approx. 1–10 years).
Not convinced? Check out these quotes:
“Lose an hour in the morning, and you will be all day hunting for it.”
— Richard Whately
“The early morning has gold in its mouth.”
— Benjamin Franklin
“The difference between rising at five and seven o’clock in the morning, for forty years, supposing a man to go to bed at the same hour at night, is nearly equivalent to the addition of ten years to a man’s life.”
— Philip Doddridge
“It is well to be up before daybreak, for such habits contribute to health, wealth, and wisdom.”
“The sun has not caught me in bed in fifty years.”
— Thomas Jefferson
“One key to success is to have lunch at the time of day most people have breakfast.”
— Robert Brault
2. Start Your Day With Your #1 Priority (Not what’s urgent)
It’s easy to start the day with something that seems good but ultimately isn’t all that important.
That depends on your #1 priority in life. If it’s your faith, you should probably connect with God and increase your faith. If it’s your business, you should probably get moving on your business.
For several years, the first thing I did in the morning was to go to the gym. And although health and fitness are essential to me, they are not my #1 priority.
If you don’t make time for your #1 priority, then is it really a priority?
In the book, 7 Habits of Highly Effective People, Stephen Covey explains the importance of putting “first things, first.” To illustrate the concept, Covey puts several rocks in a bucket. When you put the little rocks in first, you can’t fit all of the big rocks. But when you start with the big rocks, the little rocks can easy fill the empty spaces.
How you start something determines your trajectory.
Getting up early isn’t enough. You need to put first things first. When you put your top priorities first, then you ensure they make it into the bucket of your day. After your main priorities have been completed, the rest will fill the gaps.
This is essential to quality decision making. The best decision makers do things that simultaneously make everything else in their life easy.
You make ONE decision that makes several other decisions either irrelevant or easier. When you fill your time only with THE BEST, then everything else takes care of itself. The distractions and lower priorities are either given their allotted time or they disappear from your life. Because you already filled your life with stuff of much higher value.
3. Face Your Resistance & Do What You’re Avoiding (That one thing that really matters, and will matter in 10 years, that you don’t want to do)
“I know that each of us has much to do. Sometimes we feel overwhelmed by the tasks we face. But if we keep our priorities in order, we can accomplish all that we should.”
— Joseph Wirthlin
If you’ve been resisting doing something for a while, everything else in your life will suffer.
For example, I’m very close to finishing my PhD. But there are some things related to completing my PhD that I’ve been avoiding/procrastinating.
I can very easily fill my time with a lot of other really cool, important, and interesting things.
But always in the back of my mind, I know I’m neglecting something that’s crucial to my personal goals. I’m putting off something that really matters to me. Thus, I’m living in a state of incongruence.
Interestingly, WHEN I FINALLY GET MYSELF to work on my dissertation, even for just a few hours, I immediately feel a SURGE OF ENERGY toward the other important stuff in my life.
I begin to feel hope that I can succeed.
I begin to see more beauty in life and in the people around me.
I begin to feel motivated to succeed in my health, my relationships, and my other goals.
4. Embrace Multiple Learning Styles (It all happens when you face the resistance and put first things first)
“Anyone who stops learning is old, whether at twenty or eighty.”
— Henry Ford
According to 50 years of research on learning theory, we all have a dominant learning style. We all also have several backup learning styles we rely on when we’re in a difficult situation. However, there are also several other learning styles that each of us neglect and avoid.
However, most people have a “fixed” mindset about the learning styles they aren’t comfortable with. For example, if you don’t like writing, you probably believe you can’t get better at it. There are some things YOU simply can’t learn. They aren’t in your DNA or something, right?
Much of the work related to my dissertation is way outside of my dominant learning style (such as heavy statistics). Hence, I avoid doing it. I much prefer work that’s in alignment with my dominant and developed learning styles (like writing and teaching).
However, when you engage in an activity that you resist, you active areas of your brain and emotions that you’ve suppressed.
You make tangible progress toward goals that are currently outside your comfort zone.
You open yourself to a new world of learning and experience.
You make new connections in your brain.
You gain confidence in yourself by watching yourself do something difficult.
You gain more confidence by doing something you believe you should do, and intrinsically want to do, but that is difficult.
I see many people, for example, who want to be artists — whether that be a writer, musician, etc.
But many of these people never succeed because the business and marketing side of being an artist is outside of their dominant learning style. And they refuse to learn those essential components.
They have a fixed-mindset about business and marketing and therefore end up settling for a life they don’t really want.
Ironically, if they’d just get good at business and embrace some of their difficult emotions and underdeveloped learning styles, THEIR ART WOULD IMPROVE.
It would improve because they’d demonstrate to themselves how truly committed they are to their dreams. They’re committed enough to do stuff that sucks. They’re committed to not just being a dreamer, but a professional.
5. How You Do Anything Is How You Do Everything — This Is Fact (When you’re out of alignment, your whole life becomes a mess)
“You cannot simultaneously want to eat a chocolate cake every day in front of the TV and want to be slim. You cannot want to be single and carefree and want to be in a loving, exclusive relationship.”
— Malti Bhojwani
When one area of your life is out of alignment, everything else suffers.
You may compensate in one area of life for a while. For example, you may obsess about your work or your health, while neglecting your higher priorities.
But this is extremely unsustainable. Eventually and always, it will come back to you.
The things you excel at will eventually become your greatest weaknesses unless you keep them in proper balance.
6. Know & Then Strategically Define Your WHY (You get to decide your reasons)
“He who has a why to live for can bear almost any how.”
— Friedrich Nietzsche
The purpose of clarifying your WHY is two-fold.
Clarity leads to motivation
Operating from your deepest conviction creates authentic and optimal . performance
So how do you get to your why?
It’s really not that hard.
I recently learned a brilliant strategy for getting to your why from Joe Stumpf, who is an author, CrossFit champion, and renowned transformational coach.
Here’s how it works:
Think about what it is you want, and ask yourself this simple question:
What about ___________ is important to me?
Just answer the first thing that comes to mind.
Don’t over complicate it.
If your goal is to work from home, then ask yourself the question:
What about “working from home” is important to me?
Your answer might be something like, “to have a more flexible schedule.”
You then put THAT into the previous question.
What about “having a more flexible schedule” is important to me?
Feeling less stressed and controlled.
What about “feeling less stressed and controlled” is important to me?
I work better, and am happier when I can manage myself.
What about “working better, being happy, and managing myself” is important to me?
It’s good to go at least 7-questions deep into this exercise.
If you’re answering really honest with yourself, this exercise will expose two things:
Key events that have shaped you (often from childhood)
Key beliefs/values you hold about the world
If you can get to the core of WHY you’re doing what you’re doing, you can then realize just how important that thing is to you.
Far too often, we only think of our base-level motivations for what we’re doing, which is less personally meaningful. Thus, our performance doesn’t come from our core.
For example, I’m starting this business to have more flexibility in my schedule.
Sure, that’s important. But it’s not THAT INSPIRING. Why do you want more flexibility?
A lot deeper.
And once you get the crux, then remind yourself, daily, OF THAT REASON, for starting a business.
Here’s what’s great though. You get to decide HOW YOU FRAME your “Why.”You get to decide your reasons for what you do.
Those reasons COME FROM YOU. They don’t need to be assigned from an outside source. To quote the famed Diana Ross, “You can’t just sit there and wait for people to give you that golden dream, you’ve got to get out there and make it happen for yourself.”
In the epic TED talk, philosopher Ruth Chang explains how to make really really hard choices. You get down to the WHY, and then ultimately, you define that WHY for yourself.
Yes, you have a story. But you get to shape that story. You get to shape your reasons. And when you do, then not only can you act from your highest values, but you get to proactively decide and define what those values are.
7. Be a GIVER, Not A Matcher Or A Taker (“Life gives to the givers and takes from the takers .” — Joe Polish)
“Being a giver is not good for a 100-yard dash, but it’s valuable in a marathon.”
When you give to takers, the pie gets smaller and eventually becomes exhausted.
When you give to givers, the pie continually gets bigger and bigger.
Thus, being a giver isn’t enough. You need to give to the right people if you want your success and relationships to last. Who you surround yourself with, and who you work with, really matters.
I’ve engaged in many business relationships over the past few years — some with givers and some with takers.
Takers are very hard to spot in the beginning, because they are very manipulative and cunning.
Strategic Coach founder, Dan Sullivan, says he can spot a taker within 10 minutes of being with them. Takers are motivated by greed, not growth. You have to be really intuitive to spot the subtle cues.
I’ve decided that, to the extent I can, I’m no longer going to engage in long-term relationships with takers. I’m done with transactional relationships. I prefer relationships that lead to growth and transformation.
Most people quit relationships when conflict arises.
You’ll know someone is a giver when they genuinely help you without asking for anything in return. And they are truly, genuinely, happy for the success they help you have.
Those are the types of people you want to work with.
Givers also stay with you when you’re at a low point. They stick with you through conflicts and challenges.
9. Don’t Overvalue What You Contribute To Your Relationships While Undervaluing What Others Contribute (This is what basically everyone does)
“Through pride we are ever deceiving ourselves. But deep down below the surface of the average conscience a still, small voice says to us, something is out of tune.”
— Carl G. Jung
Think about your relationships.
In most of those relationships, do you OVERVALUE or UNDERVALUE what you contribute?
Moreover, do you OVERVALUE or UNDERVALUE what others in the relationship contribute?
Usually, people overvalue what they contribute and undervalue what others contribute.
If you’re a giver, you value and appreciate what others contribute. You’re genuinely grateful. You don’t take others for granted.
You don’t KEEP SCORE in your relationships.
10. Work With People Who Are Craftsman, Not Salesman (But who also know how to market)
“Quality is not an act, it is a habit.”
“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
— Steve Jobs
Similar to the points above, the quality of life you have (and the quality of the work you do) is based on who you spend your life with.
I’ve seen through multiple collaborations that most people have LOW STANDARDS for themselves and their work.
They procrastinate, then scramble to get things done last minute resulting in a lack of quality in the final product.
They’re takers — meaning they try to do AS LITTLE as possible rather than trying to do AS MUCH as possible.
How a person does anything is how they do everything. If they lack details in their work, they lack important details in the design of the other areas of their lives.
More recently, I’ve decided to work with people who are true craftsman and craftswomen. Yes, the process may be a little bit slower. But the final outcome is 10X or 100X better.
Things are less rushed.
Quality of life is better.
Quality of planning is more thorough.
Expectations of results are much higher.
Learning is much deeper.
There is less stress and feeling like an imposter.
When I say quality of life, I mean that in the literal sense. Working with people who expect a lot of themselves in their work, but also in the foods they eat, how they spend their time, who they spend their time with, the quality of products they buy, etc.
Far more attention to detail.
Far more passion for living.
For more GIVING to life and experiencing moments.
There are lots of people who are strictly SALESMAN, out there. These people are generally takers. They’re really good at talking, but their life is a mess.
You want to work with people who are craftsman and professionals. Yet, these artists are also scientists and marketers. Their first priority is in doing brilliant work, but they aren’t starving artists. They study the business-side as well, and also the strategy and marketing.
You can’t be a one-trick pony.
You need to work with people who care about the success and reach of your work. And who will help you raise the expectations you have for yourself, for your work, and for the service you can do in the world.
11. Elevate Your Sense For What You Deserve In Your Life (Because what you receive will elevate how you contribute)
“Giving as you get acknowledges the Universe as truly abundant. Giving taps into the spiritual dimension that multiplies us, our thinking, and our results. The Enlightened Millionaire knows this: There is an ocean of abundance and one can tap into it with a teaspoon, a bucket, or a tractor trailer. The ocean doesn’t care.”
As you seek to give more — to genuinely be a giver and not a taker in life — your sense of what YOU CAN HAVE expands and multiplies.
You realize that your life is a reflection of what you believe you deserve.
Your sense of what you deserve grows as you have a greater desire to help other people. You end up NEEDING to use your time better because you have important work to do. Because you no longer settle for less.
Your standards for yourself, the world, and the people around you increase.
Your expectations become far more positive and clear. And what you expect is generally what you get. Psychologists have developed a full-fledged theory around this idea and it’s one of the dominant theories in motivation psychology: It’s called Expectancy Theory.
It’s based on three things:
How bad you want something
How much you believe you can actually have/do what you want
Your belief that the means by which you seek your goal will actually bring about the desired result
You get in life what you expect you will. To quote Dan Sullivan, “Our eyes only see and our ears only hear what our brain is looking for.”
You elevate what you expect when you become increasingly capable and confident.
When you develop skills and abilities coupled with faith and resolve, your future becomes predictable.
It becomes an increasingly upward cycle of expectancy.
You KNOW you can do more
You’ve watched yourself grow and transform
And you have higher and higher standards for yourself.
You watch as your world becomes better and better.
12. Elevate Your Sense For What You Can Contribute (Because if you’re willing to work and learn, you can do masterful things)
“If people knew how hard I worked to get my mastery, it wouldn’t seem so wonderful at all.”
“Only one who devotes himself to a cause with his whole strength and soul can be a true master. For this reason mastery demands all of a person.”
— Albert Einstein
“There is a fluency and an ease with which true mastery and expertise always expresses itself, whether it be in writing, whether it be in a mathematical proof, whether it be in a dance that you see on stage, really in every domain.”
— Angela Duckworth
“I wish that I had known back then that a mastery of process would lead to a product. Then I probably wouldn’t have found it so frightening to write.”
— Elizabeth George
People don’t learn in the abstract. They learn THROUGH DOING.
Paralysis by analysis will stop you from developing a sense of true mastery.
Mastery comes from embracing difficult emotions. You’ll face difficult emotions because, in order to gain true mastery, you must understand all sides of something.
You can’t just have a single-dimensional understanding. You must have a four or five-dimensional understanding.
You need to be able to integrate what you know with tons of new information and to be able to quickly connect your understanding with things from seemingly disconnected domains.
This requires embracing all of the learning styles listed above.
It requires breaking past emotional blocks.
It requires expanding your sense for what you can do and achieve and contribute.
As you grow in your abilities, your sense of what you can contribute will expand. Naturally, you’ll desire to help other people. You’ll have a broadened view of the world.
You’ll see things more clearly.
You’ll see things differently than the masses.
Consequently, you’ll be able to solve problems that most people can’t solve, because they are blind to them. As Dr. Wayne Dyer has said, “When you change the way you see things, the things you see change.”
13. Decide What Kind Of Life You Want, Then Figure Out How To Get It (When the ‘why’ is clear, you’ll figure out ‘how’)
“Anyone who lives within their means suffers from a lack of imagination.”
— Oscar Wilde
Very few people live within their means.
Most people, particularly in Western Culture, have bought heavily into consumerism. They live paycheck-to-paycheck.
For most people, the notion of “living within your means” is the best advice that could be given.
And indeed, living within your means should be the foundation of a healthy financial life.
But that’s where most financial advice stops.
Rather than basing your lifestyle on what you’re currently making, a far more powerful and creation-based approach is to proactively decide what you want, and then figure out how to get it.
When you’re a giver, it’s not about HAVING more solely for the sake of it. Although having more is certainly not a sin.
The problem is becoming absorbed in stuff, trying to keep up, etc.
In an interview at the annual Genius Network Event in 2013, Tim Ferriss was asked, “With all of your various roles, do you ever get stressed out? Do you ever feel like you’ve taken on too much?”
“Of course I get stressed out. If anyone says they don’t get stressed out they’re lying. But one thing that mitigates that is taking time each morning to declare and focus on the fact that ‘I have enough.’ I have enough. I don’t need to worry about responding to every email each day. If they get mad that’s their problem.”
Ferriss was later asked during the same interview:
“After having read The4-Hour Workweek, I got the impression that Tim Ferriss doesn’t care about money. You talked about how you travel the world without spending any money. Talk about the balance and ability to let go of caring about making money.”
“It’s totally okay to have lots of nice things. If it is addiction to wealth, like inFight Club, “The things you own end up owning you,” and it becomes a surrogate for things like long-term health and happiness — connection — then it becomes a disease state. But if you can have nice things, and not fear having them taken away, then it’s a good thing. Because money is a really valuable tool.”
Money is a tool. The more you make, the more good you can do.
Rather than fitting your dreams into your current lifestyle, fit your lifestyle around your dreams.
Decide what you want. Create a bold vision for your life. Decide how you want to contribute, how you want to live. THEN, figure out the means of making that happen.
When your WHY is clear and powerful, you’ll figure out the means to make it happen. That’s how faith as a principle of power works.
14. Serve & Give As Much As You Can (Not to boast or put others down, but to have a clear conscious)
“We make a living by what we get. We make a life by what we give.”
— Winston S. Churchill
“Give, but give until it hurts.”
— Mother Teresa
There are two reasons to be a giver (all other reasons stem from these):
Because you genuinely want to help other people
To have a clear conscious
You don’t give to boast.
You don’t give to put others in debt to you.
You don’t give to get ahead.
You don’t give to make others feel inferior.
You give because you MUST. You can’t not give. You give of yourself, and organize your life to give so you can have a clear conscious about how you’re living your life.
You give because you understand the law of abundance.
You give because you believe in humanity.
When you have a clear conscious, you operate better in all areas of life. You sleep better and deeper. You’re more present in all situations. You digest food better. You’re more present to the needs of others. You learn faster. You’re more guided and inspired in your course of life. You’re more discerning about decisions and relationships.
15. Automate Your Income As Quickly As Possible To Free Up Time (Because there is lots of money to be made, and you can help a lot of people)
“You become financially free when your passive income exceeds your expenses.”
— T. Harv Eker
“The key to financial freedom and great wealth is a person’s ability or skill to convert earned income into passive income and/or portfolio income.”
— Robert Kiyosaki
The sooner you create passive income streams, the better.
In the book, The Millionaire Next Door, Dr. Thomas Stanley present his findings of one of the largest studies of the American wealthy ever performed.
Here’s the gist of what the book teach:
“Courage can be developed. But it cannot be nurtured in an environment that eliminates all risks, all difficulty, all dangers. It takes considerable courage to work in an environment in which one is compensated according to one’s performance. Most affluent people have courage. What evidence supports this statement? Most affluent people in America are either business owners or employees who are paid on an incentive basis.”
— Dr. Thomas Stanley
16. Give 10X The Value Of What You Say You Will(Blow people’s minds)
“Price is what you pay. Value is what you get.”
— Warren Buffett
“The moment you make a mistake in pricing, you’re eating into your reputation or your profits.”
— Katharine Paine
How do you get to passive income?
How do you create a sustainable and incredible business?
You GIVE WAY MORE than people pay for. You focus on value, not price.
When you focus on value, you can actually charge very large sums of money, because you know people will get at least 10X the value of what they paid for.
When you’re a giver, you MUST give more value than people pay. You do it because you find joy in doing your very best work. You do it because you value the fact that people came to you.
It’s really not about price.
People care about value.
Take this quote by musician, Fergie, for example:
“For me, it’s not about price. It’s about necessity, quality, and usefulness. Like, I have my Wet N Wild 666 lip liner. It’s 99 cents and always has been. I started using it when I was in high school, and it’s great.”
If you can blow people’s mind’s for less than $50, it won’t be hard to get them to pay you more. You have to earn people’s trust.
You have to genuinely create stuff that HELPS them.
What if you didn’t make a penny until people got the results you promised them?
How would that change your work?
How would that change the quality you put in?
That should be your benchmark. And then you should help them EVEN more.
17. Give Away Most Of Your Work For Free
“With the price of life these days, you’ve got to get everything for free you can.”
People are getting more used to having everything at their fingertips
People are getting used to having their needs met quickly, and cheap
Interestingly, people are also lowering their standards for the quality of services they are getting (and information they are consuming), because so much stuff is now available for free
If you want to build an enormous clientele, you also need to give away LOTS for free. But your free stuff should be so valuable that it makes people want to come back for more. And even after people have become paying customers, you should give them lots for free.
You build trust and community through SERVING PEOPLE.
Transformational relationships begin with giving, not a transaction. Do transformational relationships involve transactions? Absolutely! Usually far bigger ones than transactional relationships.
But those transactions are done for an entirely different purpose.
They’re done as a win-win. Not as a win-lose.
These transactions usually occur after one or both parties have been abundant benefactors. Why else would someone invest?
18. Make More Stuff (But only really good stuff)
Ship often. Ship lousy stuff, but ship. Ship constantly.
Skip meetings. Often. Skip them with impunity. Ship.
Trick the lizard if you must, but declare war on it regardless. Understand that the only thing between you and the success you seek in a chaotic world is a lizard that figures out that safe is risky and risky is safe. The paradox of our time is that the instincts that kept us safe in the day of the saber tooth tiger and General Motors are precisely the instincts that will turn us into road kill in a faster than fast internet-fueled era.
Most people raised in Western Culture have this idea exactly backward. We’ve obsessed ourselves so much with the mind that it’s become everything.
We think the mind is the cause of everything. It’s not.
Mountains of research in Social Psychology portray that self-perception is the product of choices and environments.
This is VERY good news.
It means you can change your identity by simply changing your behavior and environment.
If you want more creativity, you simply need to do more creative work. You battle the resistance and get to work. Then, creativity becomes non-stop.
If you want to be a morning person, start getting up early. Before you know it, you’ll identify as a morning person (both to yourself and other people).
Make more stuff and your creativity will increase.
Give more love and your ability to love and receive love will increase.
Be more successful and you’ll become more successful (lol!).
19. Become The Best In The World At What You Do (Know your niche, know your audience, and serve that audience better than anyone else is)
What is it you actually do?
More importantly, who are the people you help?
And even more important than that, what is the PROBLEM you’re trying to solve for THOSE PEOPLE?
Don’t define your audience or ideal customer by their demographics. Instead, define your audience by the problems they have.
What are they challenged with?
Why does this matter?
How can you help?
How can you help better than anyone else in the world?
How can you help them so much that you become a hero to them?
How can you give so much to these people that you completely change their lives for the better?
In order for you to do this, you not only need to know your audience, but you also need to know your niche.
You need to develop the skills, philosophies, and services that will solve their problems.
The people you serve may not even know they have the problem. But you do, and you’re gonna to create a new and better future for them. Because you’re both a craftsman and a giver. A true professional.
20. Invest Heavily In Yourself (The more you invest, the more committed you will be)
Throughout my doctoral research as an organizational psychologist, the singular concept I’ve focused my studies on is what I call, “The Point of No Return.” This is the moment it becomes easier to move toward your goals than to avoid them. Actually, it’s the instant that pursuing your highest ambition becomes your only option.
How does this work?
Primarily, it happens in the form of an intense investment, which forces you to move forward out of compulsion.
Once invested to the point you must go forward, your identity and complete orientation toward your objective changes.
Because you must go forward, you’re no longer confused about what you need to do. You’re no longer uncertain if you’re going to act. You have already acted, and now you need to make good on that action. And there are several psychological reasons why you need to make good on that action:
To not look like an idiot (although this isn’t very powerful)
To justify your investment
To be consistent with the behaviors you’ve performed (hint: your identity follows your behavior, not necessarily the other way around despite “common wisdom”)
Because you truly want to achieve a particular goal, and you’ve now created external conditions that will eventuate in a self-fulfilling prophecy
Here’s my favorite narrative from my Master’s Thesis, where I interviewed several entrepreneurs and wannabe entrepreneurs. The main difference? Entrepreneurs have had some form of “Point of No Return” experience, whereas wannabe entrepreneurs haven’t created such experiences.
One of the people I interviewed was a 17-year-old kid who wanted to sell shoes. He and his “partner” — one of his high school friends — invested $10,000 into a shipment of shoes. Here’s how he describes his “Point of No Return”:
Yeah, once we had all of our money in the same inventory it was all or nothing. That really scared me, just knowing that it was like do or die. I had to sell the shoes. You couldn’t turn back, you couldn’t just get rid of them and get cash back,you had to go forward.
My follow-up question was, “Did anything change after this moment?”
Here’s what he said:
After that, once I realized that we were truly going and everything, I think it really just opened me up to what I was able to do. At that point, I was like okay, I actually started a company, I’ve invested in it and now I need to run this thing. That’s when I think I really saw that I was running the company. It really changed my leadership role, I think, with my partners.
Once you’ve passed your point of no return, you’ve fully bought into your own vision. You’re committed. Your role, and thus identity, change. You’ve removed alternatives that were nothing more than distractions anyways. You’ve forced your own hand and now must move in the direction you want to go. You’re all in.
What about you…
Are you invested?
Your level of success can almost directly be measured to how personally invested you are.
21. Become A Speaker & Teach Others What You’ve Learned (Speaking is the most lucrative and powerful way to communicate)
“You can speak well if your tongue can deliver the message of your heart.”
— John Ford
“Let thy speech be better than silence, or be silent.”
— Dionysius of Halicarnassus
“The success of your presentation will be judged not by the knowledge you send but by what the listener receives.”
— Lilly Walters
No matter which business you are in, you’re success will 10X if you learn how to speak clearly, powerfully, and simply.
Why are ELON MUSK’s companies so successful?
Are they really the most innovative?
But Elon also understands the importance of getting the message out.
He understands the power of publicity.
He understands the power of story.
And he regularly gets in front of the world to share the message.
“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief — WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
People don’t buy WHAT you do, they buy WHY you do it.
We are drawn to leaders and organizations that are good atcommunicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.”
22. Learn In Public (Even when you’re scared)
“I’m not talking about rehearsal. I’m talking about doing what musicians and boxers and lion tamers all do in order to get ready for their work. To become awesome at their crafts. They practice in public.”
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