4 Different Ways to Market Your Small Business

Business marketing is ever-evolving, and it’s important to find a strategy that continues to work for you. Make a creative advertising campaign with these tips.

Unlike larger corporations, small businesses don’t always have a massive budget for their marketing strategies. Therefore, small business owners sometimes have to get creative in order to make the most of their advertisements. From clever writing to exciting giveaways, here are four different ways to market your small business.

Social Media

Social media has boomed over the last decade, and more and more people are getting news, advice, and recommendations from Facebook and Twitter. All social media sites are unique and each one has a different set of users. Decide which platforms best reach your target audience and tailor your advertisements specifically to them.


Email Marketing

Of all the different ways to market your small business, email marketing has proven to be one of the most reliable. Email is a great way to keep in touch with your customer base. Both efficient and personable, it provides a great opportunity to communicate with clients and boost brand recognition. Because it’s so simple, email marketing also provides an easy way to reach out to potential new customers as well as strengthen your relationship with loyal patrons.


Video Ads

Video advertisements are another tried-and-true marketing strategy, and they’re constantly evolving. From TV spots to ads before YouTube videos, these videos can help your message and brand reach a massive audience. By creating an advertisement with quality writing and voice over acting, you can attract a wide range of customers to your business.



A huge part of marketing is simply convincing your audience to give your product or service a try. One of the easiest ways to do this is through contests, giveaways, and other fun offers. Samples and free trials are an investment that can result in loyal customers down the road. You can also give out free gifts as a promotional tool. Key chains, magnets, pens, and other inexpensive handouts can strengthen brand recognition for your business.

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