Millennials often get a bad rap when it comes to consumer spending habits. They’re frequently described as being more frugal than their forebearers and are often less willing or able to make large purchases, such as cars and houses. While this may be true on some counts, millennials as a whole still largely impact consumer trends and purchasing habits. Understanding their wants and needs as consumers is the best way to ensure your company reaches this instrumental audience. These tips for marketing to millennials will help you better understand how to reach this unique generation.
Incorporate technology
Millennials tend to be far more tech-savvy than any previous generations. As such, one of the best tips for marketing to millennials is to incorporate technology throughout your marketing strategy. One of the simplest and often most cost-effective ways to do this is by leveraging social media to reach a wider audience base. Bear in mind, though, that not all social media sites are created the same in the mind of millennials. Facebook, for instance, is far less popular among millennials than some other social media sites, such as Instagram, Twitter, and Snapchat. Snapchat can be a particularly useful marketing tool for companies seeking a millennial demographic. Utilizing Snapchat to advertise upcoming events or promotions or creating a custom filter that users can then share with their friends will help spread word of your business to a larger audience than would be possible with more traditional marketing methods.
Prioritize audience engagement
For many millennials, shopping is as much about the experience as it is purchasing products. Millennials are interested in companies that encourage audience engagement and customer interactions. Hosting events and community engagement opportunities are great ways to increase face time with millennial shoppers and further audience engagement. Pop-up shops and interactive displays have become increasingly popular in recent years, particularly among millennial consumers. Pop-up shops offer a fun way for millennials to interact with products and companies. In an age where online shopping reigns supreme, this strategy is very effective in helping companies form a deeper connection with their customer base.
Cater content to consumer interests
Understanding your individual consumer base’s wants and needs is crucial to crafting an effective marketing strategy. Conducting thorough market research gives you a deeper insight into the minds of your consumers and you can better target your marketing and advertisement to their desires. Producing content that’s of particular interest to millennial consumers will help solidify your audience base and lead to higher consumer loyalty.