Why Is Eye Contact Important? How Long? When?

Eye contact is essential to creating an emotional connection with an audience of any size.
Eye contact is a proven factor in the persuasion process.

Your presentation can be powerful and persuasive when you connect with your audience both intellectually and emotionally. Eye contact is essential to creating an emotional connection with an audience of any size. This is true whether you’re speaking one-on-one or delivering a formal presentation from the stage.

Eye contact gives you an edge in business. It’s a proven factor in the persuasion process. It demonstrates confidence and increases likability. I explain the importance of eye contact, how much is enough, and how you can practice to improve the way you use eye contact in your business and sales presentations in this short video from Fripp Virtual Training. Enjoy!

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