The 3 Top Digital Marketing Strategies For Startups

Quick Tips To Grow Your Business In The New Year 2020

This year 2019 may have been the year that new businesses, at last started to grasp digitization yet up until now, genuine changes—the kind that results in significant growth and development have yet to come into effect. The issue is basic: the sort of change most organizations have so far achieved is just the initial step. It’s simply the preparation for the road to development.

The energizing news is that massive number of technology and new businesses including startups have kick started to modernize their frameworks, they’re balanced for genuine development. As a startup, you can’t stand to lose any leads that come your direction. In fact, the capacity and effectiveness to convert leads to customers is a definitive gauge of accomplishment for any startup. In spite of the fact that brands are relied upon to keep aside a noteworthy piece for their marketing expenditure, the unforgiving reality for some new companies and startups is that a supported effort of a dedicated group and a hefty marketing budget is far from reality.

Digital Marketing is imperative for both startups and seasoned businesses in light of the fact that the web assumes a noteworthy part in how the present buyers make their buying decisions. This makes it absolutely important for businesses to be available online and boost their web presence by way of various Digital Marketing methods. The time spent at a physical stores are diminishing and customers are making use of the information available on the Internet. Presently, shoppers utilize the web to get the data they need to settle on to make buying decisions.

A study conducted by HootSuite demonstrated the popularity of Digital Marketing around the world. It is a huge opportunity for not just Startups but also seasoned businesses to spread their wings and invest in innovative digital solutions to reach their target audience. The Statistical data are stated below:

  • Digital content creation and management now claim the second-largest share of digital marketing budgets (Source: KaPost)
  • 71% of companies plan to increase their digital marketing budgets this year (Source: Webbiquity)
  • One third of businesses are planning to introduce a Digital Transformation program (Source: Smart Insights)
  • 73% of B2B marketers use video as a content marketing tactic, and 7% of marketers plan on increasing their YouTube marketing (Source: Content Marketing Institute)


The Marketing objective of most new businesses is to adopt gainful and adaptable channels that enable them to secure clients at as ease as could be expected under the circumstances. During the startup stage, both time and cash are valuable. Not exclusively is this objective imperative as a proof of idea, but at the same time it’s urgent if the startup needs to indicate potential investors that the business can possibly survive and scale.

In this post, I will share 3 top Digital Marketing methods/ strategies for startups that don’t cost a dime. Let’s make a plunge!

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Influencer Marketing

The trend of Influencer Marketing is catching on really fast. It was observed in a study that 84% of marketers expected to launch at least one Influencer Marketing campaign in the next 12 months.


Influencers can be:

  1. Celebrities – known by everyone in their industry
  2. Authorities – views respected by anyone “in the know”
  3. Journalists – write for multiple high-traffic publications
  4. Bloggers – host medium-sized but highly-engaged communities in their niche

Influencer marketing is a highly effective tool for startups to grow their brands. And the best thing is that it’s inexpensive compared to traditional marketing channels.


Content Marketing

Content Marketing is characterized by advertising approaches concentrated on making and circulating important, pertinent, and reliable content to draw in and retain audience and, eventually, to drive gainful client activity.

90% of B2C organizations are committed to content marketing, and 88% of B2B marketers agree that content marketing is an important part of their marketing programs. Startups should take advantage of this powerful Digital Marketing strategy, which is highly effective and also puts considerably less pressure on the marketing budget.

Content Marketing can take various forms. They can come in a number of formats:

  • Webinars
  • Videos
  • Ebooks
  • Blogs
  • E-mails
  • Infographics
  • Podcasts
  • Interviews


Email Marketing

Regardless of the forecasts that Email Marketing will soon be outdated in the Digital Marketing scene, Emails are still thriving and conveying a great looking rate of profitability (ROI) to advertisers. By building a list of subscribers, organizations stay in touch with their audience and bring new offers, items, or announcements to their endorsers’ consideration at any time.

The best thing about Email Marketing is that you don’t need to burn up all available resources to run an email campaign. In spite of the fact that email marketing is exceptionally successful, not all new companies are able to harness its genuine intensity. It is not surprising that a few brands have exceeded expectations and have achieved great results.

  • E-mail marketing drives more conversions than any other marketing channel, including search and social. (Source: org)
  • A message is 5x more likely to be seen in e-mail than via Facebook. (Source: Radicati)
  • 24% of visitors from e-mail marketing buy something, compared to 2.49% of visitors from search engines and 0.59% from social media. (Source: McKinsey)


Building an effective startup is a difficult task especially in the context of operating in a competitive world. By picking the privilege of available Digital Marketing strategies and methods, Startups can create a solid mark in the fierce target market. Other strategies like Email campaigns, Social Media, Website Audit and Improvement, Retargeting Advertisements and Viral Marketing are demonstrated to yield a high ROI.