John R. Hauser is the Kirin Professor of Marketing at the MIT Sloan School of Management where he teaches new product development, marketing management, and statistical and research methodology.
He has served MIT as Head of the MIT Marketing Group, Head of the Management Science Area, Research Director of the Center for Innovation in Product Development, and co-director of the International Center for Research on the Management of Technology.
He is the co-author of two textbooks, Design and Marketing of New Products and Essentials of New Product Management, and three other books. He is a former editor of Marketing Science. He has published over one hundred scientific papers.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.